Stacking the deck
with scientific insights
Understanding Data Science
Think of Data Science as a new way to organize, understand, and identify opportunities within your customer base. Our data scientists begin by performing a deep dive analysis to determine the different customer "clusters" within your data set. Once we understand who your customers are, our team builds predictive models and logic to proactively identify cross-sell / up-sell opportunities, mitigate customer churn, and re-engage past customers. Essentially, we create a user manual to understand who your customers are, where they are in their customer journey, and the most effective way to retain those customers for a long, healthy relationship.
Recency: Amount of time since users engaged with your organization / purchased products.
Frequency: # of orders or purchases from each customer.
Monetary: $'s spent and current customer value.
Interested in learning more? Send us an email, or give us a call to discuss a completely free, in-depth analysis of your current customer data, and let us show you the POWER of data science.