Data-driven solutions that drive revenue

Digital Shuffle's Blog

Proven Approach

Interested in gaining some perspective? At digital shuffle we don't just walk the walk, we blog about it. Check out the latest insights from our creative team!

May 20, 2019 | What's the big deal with variable data?

Relevant customer communications are the key to successful, cross-channel marketing. Whether you are looking to increase membership, drive sales, or increase donor activity, it is essential to speak to each customer on a personal level. It all starts with a clean, detailed customer database. Attempting to navigate the interwebs with an out-of-date database is digital suicide. It is vital to understand who your customers are, what makes them tick, and most importantly - how do they want to be contacted? Understanding these key characteristics is essential to crafting and deploying effective marketing messages.

Let's take Steve for example. Steve is a 35 year old married male from Springfield, OH. Steve is an avid hunter, sports enthusiast, and enjoys spending time with his Wife and two young children. Steve has a good job, and a household income around 130K. As you can imagine, Steve constantly receives marketing messages urging him to donate to a variety of causes. Unfortunately, none of these messages are geared towards Steve's interests, so many of them never make it past his inbox. What these marketers don't know about Steve is that he donates a portion of his income and time to his local Boys and Girls club.

So the question is, how do you cut through the clutter and connect your organization with the Steve's of the world? The key is in the details. Finding what makes Steve tick is vital to starting a conversation. Since we know Steve is interested in outdoor activities, sports and has a young family, we would begin by crafting personalized messaging and imagery that speaks to Steve on a one-to-one level. read more.

Not sure where to start? Don't worry, we are here to help. Digital Shuffle's database analysis team works with customers of all shapes and sizes to centralize database attributes. Want to learn more? drop us a note and we will walk you through the entire process.

50+
years of Marketing Expertise
230+
Satisfied
Clients
36M+
Emails Deployed
2.2k+
Campaigns Launched