PENFED | GO GOLD

Digital Shuffle teamed up with Pentagon Federal Credit Union (PENFED) to design, build, and deploy a variable split test campaign to run against their conrol gold card application package. Digital Shuffle designed a series of 3 test segments with variable email, direct mail, landing pages, and digital display ads - which were deployed to a targeted audience of 400K uniques. The campaign is currently running against the control package to determine the most cost effective combination of print/email/display/landing pages to drive new cc applications.