NCEA | NCEA 19

Digital Shuffle was selected as the response agency for NCEA's 2019 and 2020 National Conference. Over the course of a 6 month period, we deployed a series of 14 segmented email communications, and targeted direct mail drops to drive conference registrations. In conjunction with the campaign, Digital Shuffle designed and built a responsive landing page with multimedia components and a retargeting pixel that served digital display ads to over 30,000 unique hand raisers. Over the course of the 6 month campaign, Digital Shufle generated over 9,500 unique conference registrations - the highest registration numbers in the past decade.